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Business · Guess the stat

How well do you know the survey industry?

Guess the real numbers behind market research and survey companies, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

Nielsen's newly accredited 'Big Data + Panel' TV measurement system covers about how many U.S. households?

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Today's round

  • 4 stats to guess
  • 1 opinion poll
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Guess, see the crowd, get the real number. One ranked attempt per day.

Survey by the numbers

Real figures with their sources. All Survey facts →

about 6%

By 2018, the typical U.S. telephone survey response rate had fallen to about what level?

Response rates had held near 9% for years before slipping further, pushing pollsters toward online panels.

Source: Pew Research Center (2018) pewresearch.org

about 1-3%

Outside of in-app prompts, what's a typical completion-rate benchmark for general mobile surveys?

General mobile surveys sent via web or email convert far worse than surveys embedded directly in an app.

Source: Alchemer (2016) alchemer.com

87 countries

About how many countries does the research firm Ipsos operate in?

Ipsos is one of the world's largest market research and polling companies.

Source: Wikipedia (Ipsos) (2025) en.wikipedia.org

What people think about the market research and survey industry

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Which survey mode do you trust most for honest answers?

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Would you ever join a paid opinion panel?

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What's the most annoying part of taking a survey?

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Questions

How does SurveyCorp.com work?

Each question asks you to guess a real number about the market research and survey industry. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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